Pay per lead affiliate programs have a definite advantage over pay per click programs only and only if the traffic you are getting is targeted and has been generated without incentives.
Payday Loan offers
PayPerClick programs are definitely more popular than PayPerLead programs. One of the reasons for that could be that majority of websites get very low quality traffic. There are infinite number of websites that get their traffic by incentive methods (email for example), plus they do not have a nice interface, legitimate look (for example the certificates), they have tons of offers that are popping out everywhere. Site has to be concrete, professional and trustworthy. Check out one of our sites and you can see what I am talking about - FaxlessCash. Moreover, most of the sites do co-regs, which in practice makes an interested customer to close the browser without waiting for the response from lenders.
My point is that pay per lead programs are not for everybody. If you have good quality traffic it would be a shame to waste it on pay per click when you can make much more with pay per lead program.
Last but not least, it is important to whom you post your leads. Best for Payday Leads is certainly T3Leads, you can ask around. Webmaster/Publisher access - T3Leads
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